Nigeria Now Eligible for Facebook Monetization: New Opportunities for Nigerian Creators


In a significant development for Nigerian content creators, Meta, the parent company of Facebook and Instagram, has announced that Nigeria will now be eligible for Facebook monetization starting from June 2024, 28th.  This move is expected to bring new opportunities for Nigerian creators to earn money from their content on Facebook.



According to Meta, Nigerian creators who meet the monetization eligibility criteria will be able to run ads in-stream and use other tools such as Instagram stars and gifts that are available to creators elsewhere in the world ². This development is a significant investment in the creator economy of Nigeria, which has a thriving community of content creators across various niches ³.


To be eligible for Facebook monetization in Nigeria, creators must meet certain requirements, including having a minimum of 10,000 followers, 600,000 total minutes viewed in the last 60 days, and compliance with Facebook's monetization policy ¹ ⁴. Creators can check their eligibility status in Meta Business Suite and apply for access to the Branded Content Tool on Facebook ¹.


This development is a welcome news for Nigerian creators who have been struggling to monetize their content on Facebook. With this new opportunity, creators can focus on producing high-quality content that resonates with their audience and earn money from their passion ³.


However, concerns have been raised about creator pay disparity across regions, with some platforms paying African creators significantly less than their counterparts in other regions ³. It is hoped that Meta's initiative will help address this issue and provide a more level playing field for Nigerian creators.


In conclusion, Nigeria's eligibility for Facebook monetization is a significant development for the country's creator economy. With this new opportunity, Nigerian creators can earn money from their content and focus on producing high-quality content that resonates with their audience.



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